Sunday, August 5, 2012

Practical...Magic!

Ever wonder how an invention magically appears on "As Seen on TV" "HSN" or "QVC"

Maybe you'd like to hear, "Hi, Anthony Sullivan here with . . . your product!"

Unfortunately, there's no magic behind it. No, there's no wand to flick and no potions available. There is, however, a formula. A time-honored step by step way. It's not easy, it's generally not quick, but it's there.

Requirements?

  • An idea that has potential in the market place
  • Perseverance
  • Capital
  • Hard work
  • Knowledge of the market
  • and TIME
As easy as some people make it out to be, it's a difficult process- if you don't have the right resources. 

What resources are right for my product?
The successful ones! (What?) Yes, yes! The resources such as the companies that have brought a product to market; the resources with individuals that have "been there, done that" and the resources that might not follow the elusive yellow brick road

The fact is, it's hard to obtain an investor, it's hard to gather the funds necessary, and if it were so easy to get an investor or licensing agreement- wouldn't EVERYONE do it?!

We're not saying it's impossible, but we are saying it's going be an . . . adventure. Are you ready? Because we are

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